How do you create a data feed?

So we’ve rounded up the most important and often overlooked “insider” steps on generating a successful data feed.

Create Your Data Feed.
Review the Feed Specifications of Each Channel.
Add Products for Each Channel.
Update Inventory and Price.
Make Listings Search-Friendly.
Maintain Your Data Feed.

What is a feed spec?

Shopping channels have product feed specifications that outline how you must structure your product feed. For Merchants, a shopping feed specification is a guideline that describes what information (and in which format) should be provided to the channel in order to be able to run shopping ads.

What are product data feeds?

A product data feed is fundamentally a TXT, Google Sheets, XML file, or content API that contains your product information. The information contained in the data feed is essential for Google to understand what your products are all about and to help it with the listing of your products on search.

How do I add product data to my feed?

To upload your product data in Google Merchant Center, you’ll first need to create a feed to which you can submit your data. This step is required for any new feed, and once a feed is registered, you can update the existing feed without having to register it again.

What is a content API feed?

The Content API for Shopping allows apps to interact directly with the Merchant Center platform, vastly increasing the efficiency of managing large or complex Merchant Center accounts.

Where is data feed file?

This data feed file is regenerated automatically whenever your feed is submitted to a shopping engine. Therefore, no action needs to be taken. The URL of the file can be found on the “Manage Feed > Download Data Feed File” page.

What is a data specification document?

In computing, a data definition specification (DDS) is a guideline to ensure comprehensive and consistent data definition. A comprehensive data definition specification encompasses enterprise data, the hierarchy of data management, prescribed guidance enforcement and criteria to determine compliance.

What does a product feed look like?

A product feed or product data feed is a file made up of a list of products and attributes of those products organized so that each product can be displayed, advertised or compared in a unique way. A product feed typically contains a product image, title, product identifier, marketing copy, and product attributes.

What is feed management?

E-commerce feed management is the process of monitoring, organizing and administering product feeds for different sales channels. This is where e-commerce feed management platforms can be used to centralize all your feeds and manage the information you are sending to multiple channels from a single place.

What is API data feed?

API is the acronym for Application Programming Interface, which is a software intermediary that allows two applications to talk to each other. Each time you use an app like Facebook, send an instant message, or check the weather on your phone, you’re using an API.