What is the target market for Dare Iced Coffee?

What is the target market for Dare Iced Coffee?

“While market leader Dare is clearly targeting socially active, white-collar young men with its funny ‘When your place is all over the head’ advertisements, close rival Farmers Union is appealing to the classic tradie/’blokey’ market with ads promoting its tough ‘stubby’ packaging and encouraging playful affection for …

What is Dare Iced Coffee positioning statement?

When stories go awry and brain fails take hold, Dare is positioning itself as the the fix to get consumers back on track.

Is Dare Iced Coffee Chinese owned?

Popular Australian milk brand that owns Dairy Farmers, Dare and Big M is brought back to home soil by Bega for half a billion dollars after a failed Chinese takeover. Dairy company Bega has struck a deal to bring a swathe of Australian brands back home with the acquisition of Japanese-owned Lion’s Dairy and Drinks.

What age group drinks the most coffee Australia?

So, to wrap it up, the average Australian purchases 106 cups of coffee, with those under 30 drinking less on average, and those over 30 purchasing significantly more. The age group between 51-70 purchases the most, averaging 154 cups per year.

Is Bega 100 Australian owned?

Bega Cheese is an Australian owned and operated cheese company located in the beautiful Bega Valley, on the south coast of New South Wales. The company was founded as a dairy co-operative in 1899, and many of the current owners of Bega Cheese are the 100 plus dairy farmers.

Where is Farmers Union iced coffee made?

South Australia
Farmers Union Iced Coffee is a flavoured milk manufactured in South Australia, where it has iconic status along with other local specialties such as frog cakes and pie floaters.

How many coffees a day is OK?

Multiple studies have found that a daily coffee intake of four cups is a safe amount. Even federal dietary guidelines suggest three to five eight-ounce cups of coffee per day (providing up to 400 milligrams of caffeine) can be a part of a healthy diet.