How do I send a plain text and HTML email?

Sending both an HTML and a plain text email together is known as multi-part Multipurpose Internet Mail Extensions (MIME). Most email service providers (ESPs) have the ability to convert HTML to text for you, so you can include a plain text email alongside your HTML version.

What is HTML vs text format for email?

The simplest explanation is that an HTML will contain images and colors while a plain text email contains no images, no graphics, and no formatting.

How do I make a plain text email?

That’s where plain-text emails come in….How to format and send plain-text emails

Keep it short. Don’t overdo the text or you’ll overwhelm your audience.
Use plenty of white space.
Format your text.
Highlight your CTAs.
Use email marketing software.

What is plain text format with email?

A plain text email contains only text—no images, stylized fonts, or hyperlinks. Multi-part MIME (Multipurpose Internet Mail Extensions) bundles together a plain text version and an HTML version of the deployed email.

What is HTML in email format?

HTML stands for HyperText Markup Language. It’s the way web pages and email templates are coded so that text is formatted and images are added. Plain Text is regular text, with no formatting options such as bold, italics, underlines, or special layout options.

Is Gmail HTML or plain text?

In Gmail, you can easily send messages using either rich HTML formatting or plain text. Plain-text formats strip formatting, as well as colors and images. Here’s how to send plain-text messages through the web version of Gmail.

Are emails written in HTML?

An HTML email is just HTML. Most emails you send or receive are MIME (Multipurpose Internet Mail Extensions) multi-part emails (not to be confused with MIME type). This standard combines both plain text and HTML, leaving it up to the recipient to decide which to render.

Why do plain text emails perform better?

Pros & Cons Of Using Plain Text Emails Pros: plain text emails are supported by all email clients which ensures consistency in delivery and better accessibility, messages are more personal, they load quickly and they’re favoured by B2B marketers.

Are plain-text email templates better than HTML email templates?

For the plain-text vs. HTML template with images test, the HTML email version had a 21% lower clickthrough rate, and combined with the open rate the email had 51% fewer clicks.

What are plain text like emails?

Plain text like—or stationery, as we sometimes call them—emails are actually HTML campaigns that look like simple plain or rich text emails. They usually don’t have images other than a logo or sender avatar, but they use HTML to create styled links and enable email analytics tracking.

What are HTML emails with minimal formatting?

Now, it’s important to note that many mistakenly call HTML emails with minimal formatting plain text emails. These emails will actually be HTML, but are designed in a way that they appear to be sent as if coming from a colleague or friend. They’ll feature no or very minimal use of graphics and simple text formatting. Here’s an example of that:

Are your emails actually HTML?

These emails will actually be HTML, but are designed in a way that they appear to be sent as if coming from a colleague or friend. They’ll feature no or very minimal use of graphics and simple text formatting.